Easywin is the self-operated brand of Mingzhi Group. Easywin Lottery operates and provides an integrated portfolio of leading-edge technology products and services across all regulated gaming markets including, lottery management services, and online and instants lotteries with plans to introduce electronic gaming machines, sports betting, interactive gaming, and commercial services. Easywin currently operates in Kenya, Uganda, Zambia, and Nigeria. Our primary objective is to become the leading and most reputable lottery company in every country we operate in.
Zambia: Easy.win
Kenya: Easywin.ke
Nigeria: easywin.ng
Easywin Lottery Nigeria is incorporated in, and organized, as a Public Limited Company under the laws of Nigeria. We are licensed by the National Lottery Regulatory Commission (NLRC) of Nigeria to promote transparency, accountability and to protect the interest of players, stakeholders and the general public.
Easywin Nigeria comprises a diverse team of highly motivated and committed professionals who are dedicated to providing effective gaming and lottery services. Since our establishment in Nigeria, we have been able to implement strategies and effective methodologies to mitigate the operational challenges the industry currently faces. Our mission is to modernize and invigorate the lottery industry. The company’s operating principles are to anticipate rather than react to consumer demand, embrace all innovative technologies, question how to surpass the expected and deliver long-term industry resilience and success.
Easywin Nigeria comprises a diverse team of highly motivated and committed professionals who are dedicated to providing effective gaming and lottery services. Since our establishment in Nigeria, we have been able to implement strategies and effective methodologies to mitigate the operational challenges the industry currently faces. Our mission is to modernize and invigorate the lottery industry. The company’s operating principles are to anticipate rather than react to consumer demand, embrace all innovative technologies, question how to surpass the expected and deliver long-term industry resilience and success.
Rich experience in operating betting products.
Introduction of Collaboration Cases
In late 2020, we entered into a deep cooperation with OPay in Nigeria.
Lagos as an example, the average daily sales reach 5 million Naira, with a peak of 15 million Naira.
In May of 2022, we signed a contract with Kazang in Zambia, and EasyWin will be launched across all channels in the near future.
Kenya ZUREE
With the help of ZUREE’s retail channels in Kenya, we can rapidly expand the lottery business of EasyWin.
In March of 2023, we entered into a deep cooperation with Palmpay in Nigeria.
EasyWin System Modules
Localized Services
- Support for localized mainstream online payment channels
- Highly accessible local SMS gateway
Comprehensive Agent Mechanism
- Designing a multi-tiered agent mechanism
- Configurable commission rates for different game categories
Sports Betting
- Pre-Match
- Live
Casino Games
- Over 2000 casino games
- Live streaming of real-time games
Scratch Game
- Fully self-developed online scratch card games
Lotto
- Covering mainstream Lotto gameplays in Africa
Product Design
EasyWin Mobile App and Web Browser
In the initial stage of the project, the focus will be on high-engagement businesses such as sport betting and scratch games. In the later stages, there will be a gradual progression towards high-profit lottery games.
Corporate Responsibility
Easywin Lottery is a modern and innovative platform that offers lottery games through all available channels in a responsible way. Inspired by the World Lottery Association’s Responsible Gaming Framework, our strategy is based on the highest industry standards, along with extensive internal and external stakeholder engagement.
Responsible Lottery Gaming
As our organization grows, social responsibility and responsible gaming remain the foundation of our business strategy. We encourage the general public, customers and stakeholders to provide feedback on our operations to enable us better provide strategies and products that will continuously improve us as an organization and understand our influence in the society.
In whatever sphere of the economy, we take our company’s impact seriously. We strive to create working policies and ethical structures while providing our team across the board with the professional development and training opportunities they require to take the company to the next level.
Our commitment to responsible gaming is visible in our marketing and product lines. We take steps to ensure that our games are always marketed to adult audiences as entertainment, not investment opportunities, and we make sure our products come equipped with safeguards like spending limits, self-exclusion functions, and other features to ensure that players enjoy our products responsibly.
